Mission
- To offer a broad spectrum of programing that reflects, reinforces and helps create the community it serves, while it entertains, informs and educates.
Vision
- To provide a platform for all voices in the community to be heard;
- To recruit underserved populations by offering participation and inclusion;
- To create collaborations with local agencies, businesses and institutions;
- To attract youthful listeners to create their own “voice” for the station;
- To expand our listenership and participation base in the rural mountain community we serve.