WHY SPONSOR OR UNDERWRITE KAAD?

 Here are a few good reasons:

• You can make inroads into your demographic via a new avenue.
• Your message stands out in the absence of commercial advertising.
• Your message is highly affordable.
• You can support particular programs that attract your target demographic.
• Your product or services become intertwined with the product and programming you elect.
• You can enhance your reputation as a community supporter by investing in community radio.

WHAT CHOICES DOES KAAD OFFER?

You can Sponsor a specific show or type of show OR you can choose to be an Underwriter providing support for the radio station as a whole.

How does Underwriting/Sponsorship differ from Advertising?

The FCC does not allow us to advertise in the traditional sense. It does allow us to accept your dollars in exchange for broadcasting and streaming informative 15- second spots that highlight what you do.  We can’t persuade our listeners to patronize your services, but we can feature the following information:

• Business or organization name
• Address, website and phone number
• Brand or trade name of the underwriter’s product or service
• Underwriter/sponsor’s slogan (as long as it isn’t promotional)
• Length of time the underwriter has been in business

WHO LISTENS?

Thoughtful people looking for alternatives— for different voices, fresh local perspectives, new music or classic, issues common to us and to our lives here in the foothills of the Mother Lode.

As a low power radio station, our air waves reach Sonora, parts of Jamestown and Columbia. Our streaming coverage, however, has a global reach, wherever there is a computer and an Internet connection. We are pleased to report that we have listeners in such far-flung places as Germany, England and Moldavia.

Wherever they are, our listeners rely on engaging content that is locally produced and embodies a homegrown, grassroots point of view.

We’d love to spread the good word about your business. Contact us at info@kaad-lp.org to get started.

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